Google is one of the biggest company in the world. It is providing so many services to its users. Out of the major services Google provides, one is Google my business (GMB). It is a free tool that supports and helps businesses to show their online presence.
It is an easy way to optimize and showcase your features to your customers and make your business discover-able worldwide. The most pleasing thing about Google my business is, you don’t need to invest or pay any considerable amount to eagerly avail these active services. It’s free, with no limitations; you have the same access as others have.
Moreover, with the help of Google my business, it would be a lot more easy for your customers to find information about your business like:
- Where is you location?
- Your contact information.
- Your active hours.
- Online services (if any)
Without your online presence, It would be a lot more difficult for your potential customers to find out valuable information about your business. Moreover, it will give more traffic to your business and properly manage your reputation worldwide.
Recently searches with the specific keyword “near me” have immensely increased. This means people are getting more and more familiar with the features internet provides and are looking for the companies near them. Google always displays Google my business accounts for these searches. This typically makes it more important for you to rank your business in the search results.
How Google My Business Will Help You?
In this world, where the internet has turned it into a global village, is crucial to utilize such a tool like Google my Business to broaden your business and your customer’s support. Utilizing this tool will assist you to:
- Interact with your customers easily.
- Make it easy for your customers to reach you.
- Provides contact and location information.
- Promote your company’s events.
- Your customers will be updated by sharing company’s news.
In this article i’ll show you how to create Google my business account step by step. Now that you have basic knowledge about Google my business services, its time to create your profile.Are you ready??
Let’s deep dive into it.
How to Make Google my Business Account?
Step 1: Create a Google Account First
You might have google account before, but it is preferred to take a moment and make a new google account entirely related to your company only. It should have your company’s name in it to be specific.
Step 2: Create Google my Business Account
Go to the official website of Google my business from here and sign-in from your google account using your business email. From this account, you will be capable to manage your dashboard, attach pictures, related events, and news.
Step 3: Enter Your Business Name
Now next step is to click on manage now button . A new popup screen would be displayed asking for your business name. Like the one below:
Simply add your business name, the one that is commonly recognized by your customers.
Step 4: Choose the Category that Fits your Business
Add a specific category of your company lies like if you have a medical center then select it from the category.
Step 5: Add your Company’s Address
The next step is to add the specific address or location of your company. If your company doesn’t have a physical location then add the address of the area from where you work. Check the box where “I deliver goods and services to my customers” is written, and then select “Hide my Address” to make sure your address would not be public.
Step 6: Select your Service Area
If your company has a physical address and it provides its services with in a typical radius , provide this radius area in kilometre under “Distance around your business location” .
Select “specific areas” and enter areas where you serve, if you have selected “I deliver goods and services to my customers” and “Hide my Address” previously.
Step 7: Add Contact Details
Now add your contact details like contact number , mail address, or a website if you have. This area is totally optional.
Step 8: Finish and Verify this Business
Now google will verify the details that you have entered. Google will send you a postcard with in 5 working days, just simply click “Mail”.Verification can be done by mail,e-mail or Google search console.
Once you receive your post card, it’ll help you to complete your verification, and will give you complete access to your Dashboard.
Increase your Local Customer and Visibility
Once you have your Google business account set, the next step is to optimize your information, which will help you to list in Google searches. Following are the points that you should follow:
- Enter a complete description of your business. This includes what services your business is selling, your full active hours. This will help Google to completely understand your business.
- Add pictures and videos showing products you are selling, add your company’s logo. This will gives a better expression to your buyers.
- Keep your customers updated by posting statuses. Add new offers, update customers about new stock, sales, and concession.
- Respond to customer’s questions and reviews.
Appearing in Google Search and Maps
Once you have made your google my business account, you will appear in google searches, whenever someone searches for the specific business or if someone near you searches for the company near him.
Once you have appeared in the search results, google will share your exact location and your company’s name in Google Maps. This is one of the best features of Google my business. It allows your customers to reach your company through Google maps.
So let’s wrap it up. Google my business is the best opportunity allegedly provided by Google to enhance your company’s reputation, maximize your visibility on Google, and derive traffic to your physical company. No matter how big or small your company is, you’ll always gain benefit. Not only this will support you,but also help you gain a considerable reputation and also enhance your connection with your customers.